Newland ID SA launches in Johannesburg

Posted by tactile-admin 07/05/2018 0 Comment(s) News Tactile,



Newland ID South Africa, which is based in Linbro Business Park, Johannesburg, and part of Newland EMEA (Newland Europe BV), a company dedicated to the development and deployment of its parent group core technology, ie, data collection, mobile communication and payment equipment within the EMEA region, was recently launched at a function held at the Balalaika Protea Hotel in Sandton.

“Following the successful start-up of Newland UK in 2013 and the Newland Niederlassung (D-A-CH) and Newland Ibérica branch offices in 2014, it was now time to expand the same concept to the African continent,” commented Peter Sliedrecht, CEO of Newland EMEA. “Local presence in one of the world’s fastest growing markets for AIDC (automatic identification and data capture) enables Newland to offer better and faster support to their customers and partners.

“Thus, the decision to establish a branch office in South Africa, which would also serve as an entry point for the continent, was the next logical step in the globalization of the Newland Group,” explained Sliedrecht. “Our presence here will further strengthen our sales, marketing, and services in the region and assist the Newland Group to grow at a faster pace and achieve its global growth targets.”

“The launch was attended by representatives of some major players, such as Blue Label, CSIR, Datacentrix, DHL, Masscash, Mr Price, Standard Bank, Sun International and Tasima,” concluded Mauro Mercuri, CEO of Newland ID South Africa, “and the feedback we have received confirmed that the product quality was excellent, the pricing competitive, and that Newland HQ can be very flexible and offer lots of value add in many different ways.”

For further information, please contact Mercuri on


Tags: Newland