Quicker checkouts at Spar, thanks to CEB Marketing and Tactile

Consumers shopping at the Spar Group retail outlets will soon be welcoming state-of-the-art touch-screens at Spar pay points across the country.

Fifteen-inch Elo Desktop touch monitors, supplied by Tactile Technologies, are being introduced at point of sale (POS) stations, to assist patrons in paying for their goods quickly and efficiently. According to Len Venter, MD at CEB Marketing, a key Tactile reseller, Spar is aggressively expanding its footprint in South Africa, which creates great opportunities for further touch-screen market penetration.

“We find that local retailers are looking at how their counterparts in other countries are harnessing touch-screen technology, such as interactive retail catalogues, self-service kiosks, touch-screen gaming applications and digital signage, to drive more revenue. Elo’s touch screen solutions are the perfect vehicles through which to achieve this,” he says.

Abdul Laher: Group POS Systems Manager at Spar, says Spar has approximately 800 stores countrywide, and each year new stores open. Additionally, existing stores need software and hardware upgrades or replacements of faulty monitors. He says Spar Group encourages its retailers to take advantage of its bulk trading power to save costs on new equipment purchases, and to ensure that they have access to the latest technologies that can be effortlessly integrated into their existing environments.

“The Elo 1515L with IntelliTouch Surface Wave touch screen is recommended by Spar as the technology of choice for POS systems countrywide because of its durability, its stability, its ease-of-use and five-year warranty. Until a couple of years ago, the idea of touch-screen technology wasn’t on Spar’s radar because a normal monitor costs far less. However, a lot of retailers are realising the benefits of touch and many have gone that route,” he says. Elo’s IntelliTouch touch-screens offer perfect precision for high-use applications and their pure-glass construction delivers excellent image clarity and works even when scratched, a common occurrence with traditional LCD screens.

To date, Venter says CEB Solutions has installed approximately 550 units at various stores, but says the project will be ongoing and the speed of the uptake depends on each independent retailer. “Even though the units are still quite new in the field, the touch screens proved to be incredibly reliable with a failure rate of less than one per cent.”

Related Articles

Streamline Your Business

We offer choice, performance, reliability and continuity.

Address: Merano Place, 2nd Floor, 3 Sabie Street,
Cnr Mountainview and Bill Bezuidenhout,
Bloemhof, Bellville, South Africa

Telephone: +27 21 914 0819

Email:​ info.za@tactiletechnologies.com
Email:​  services.za@tactiletechnologies.com
Email:​  support.za@tactiletechnologies.com

Address: Unit 3, 9 Enterprise Close, Linbro Business Park, Johannesburg, South Africa

Telephone: +27 10 900 3991

Email:​ info.za@tactiletechnologies.com
Email:​ services.za@tactiletechnologies.com
Email:​ support.za@tactiletechnologies.com

Address: 5 Cranbrook Cres, La Lucia, Umhlanga, 4051, South Africa

Telephone: +27 31 569 3488

Email:​  info.za@tactiletechnologies.com
Email:​  services.za@tactiletechnologies.com
Email:​  support.za@tactiletechnologies.com

Address: Trichterheideweg 11, 3500, Hasselt, Belgium

Telefoonnummer: +32 478 786 623

E-mail: veronique@tactiletechnologies.com

Product Categories
Select some options
Product Categories
Applications
Select some options
Applications
Manufacturer
Select some options
Manufacturer
Format
Select some options
Format

Additional Filters

Operating System
Select some options
Operating System
Product CPU
Select some options
Product CPU
Device Management
Select some options
Device Management
Display Size
Select some options
Display Size
Battery
Select some options
Battery
Input/Output
Select some options
Input/Output